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Stocking the good stuff
10 October, 2019
Pernod Ricard reckons there's a £15.5m sales opportunity in the premium wine and spirits category this Christmas, that's there for the convenience sector's taking. The company is urging retailers to give better visibility to premium products so they can win back sales from the grocery multiples. Pernod Ricard is investing £5m in the Christmas occasion, which will include advertising urging retailers to 'Stock the good stuff'.
Jaegermeister adds to range with coffee variant
04 September, 2019
Mast-Jaegermeister UK has launched Jägermeister Cold Brew Coffee in the UK across the on- and off-trade nationwide. It is a global line extension for the brand, which is also launching in the US in coming months.
Funkin Cocktails launches £1m advertising campaign
19 July, 2019
Funkin Cocktails, the fruit purée and cocktail mixer company, is supporting its recently launched Nitro Canned Cocktails with a £1m nationwide advertising campaign.
Accolade Wines adds new variant to Echo Falls Range
19 July, 2019
Accolade Wines is introducing a new varietal to its best-selling Echo Falls portfolio with the launch of Malb-Echo Falls.
Treasury Wine Estates introduces multi-country wine range
12 July, 2019
Treasury Wine Estates (TWE) has announced that it is launching its first multi-country of origin wine range, Squealing Pig, into the UK market.
Wolf Blass gears up for summer of sport
31 May, 2019
Wolf Blass – the official wine partner of the ICC Cricket World Cup 2019 – is gearing up for a summer of sport.
Campo Viejo wine brand launches its first rosé
26 April, 2019
Spanish wine brand Campo Viejo is launching its first rosé.
Cheers to beers
08 April, 2019
It's a good time to be in the booze business. Nielsen figures show that the total off-trade BWS market was up 3.8% in the year to December 29, 2018.
Nisa marks advent of spring with Cider festival
29 March, 2019
Nisa is helping retailers to make the most of the milder spring weather and big night in opportunity with a Cider Festival promotion aimed at helping to drive footfall and increased sales.
Estrella Damm unveils new logo and packaging
29 March, 2019
Estrella Damm, the beer from Barcelona, has unveiled a new logo and packaging design for the UK market that highlights its heritage, use of all-natural ingredients and quality credentials.
