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SHS Drinks adds dark fruit variant to WKD range
17 January, 2020
SHS Drinks is adding WKD Dark Fruit to its WKD range.
Stocking the good stuff
10 October, 2019
Pernod Ricard reckons there's a £15.5m sales opportunity in the premium wine and spirits category this Christmas, that's there for the convenience sector's taking. The company is urging retailers to give better visibility to premium products so they can win back sales from the grocery multiples. Pernod Ricard is investing £5m in the Christmas occasion, which will include advertising urging retailers to 'Stock the good stuff'.
Jaegermeister adds to range with coffee variant
04 September, 2019
Mast-Jaegermeister UK has launched Jägermeister Cold Brew Coffee in the UK across the on- and off-trade nationwide. It is a global line extension for the brand, which is also launching in the US in coming months.
Funkin Cocktails launches £1m advertising campaign
19 July, 2019
Funkin Cocktails, the fruit purée and cocktail mixer company, is supporting its recently launched Nitro Canned Cocktails with a £1m nationwide advertising campaign.
Accolade Wines adds new variant to Echo Falls Range
19 July, 2019
Accolade Wines is introducing a new varietal to its best-selling Echo Falls portfolio with the launch of Malb-Echo Falls.
Treasury Wine Estates introduces multi-country wine range
12 July, 2019
Treasury Wine Estates (TWE) has announced that it is launching its first multi-country of origin wine range, Squealing Pig, into the UK market.
Wolf Blass gears up for summer of sport
31 May, 2019
Wolf Blass – the official wine partner of the ICC Cricket World Cup 2019 – is gearing up for a summer of sport.
Cheers to beers
08 April, 2019
It's a good time to be in the booze business. Nielsen figures show that the total off-trade BWS market was up 3.8% in the year to December 29, 2018.
Top-notch tipples
08 October, 2018
Christmas is crucial to the beers, wines and spirits (BWS) category and the week leading up to December 25 is the most important time, when 38% of December alcohol sales occur (Nielsen data).
Getting engaged
12 April, 2018
The alcohol market is arguably undergoing one of the most innovative and interesting times in its history with both big brands and smaller local producers bringing out new products at a rate of knots; and categories fragmenting into myriad niches that allow consumers to make new discoveries. An over-arching trend is a move towards drinking less volume but better quality, supported by off-trade stats from Nielsen, which show total take-home sales in 2017 were ahead by 4% in value, to just under £16.5bn, in a year when volume consumption actually fell by 1%.
