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March

All white for 2005
01 March, 2005

Following a tough year blighted by the weather, Masterfoods is hoping to stir some interest in the ice cream market with two launches – White Maltesers ice cream stick, and Mars Midnight ice cream bar.

fresh breath with Polo orbs
01 March, 2005

Nestlé Rowntree’s mint brand Polo is targeting the trend for portable breath freshening, with the launch of two products – Polo liquid orbs and Polo + Vivazol.

New-look Smarties
01 March, 2005

Nestlé Rowntree’s Smarties tube is being given a contemporary new look with the launch of the six-sided ‘Hexatube’. This is the first ever change of the traditional Smarties tube since the product was launched 67 years ago.

Gian strawbs for sharing
01 March, 2005

Haribo has launched a family-sized bag of its best-selling Giant Strawbs countline. The strawberry-shaped jelly sweet containing real strawberry juice has a rrp of 99p to £1.02, and the bags re packed in outers of 12.

Kingsmill bread gets new look for 2005
01 March, 2005

Allied Bakeries is giving its Kingsmill Soft White brand a new look, as well as launching a range of bagel products under the Kingsmill brand.

Mo'gas: An irreverent view from the network
01 March, 2005

OH LIFE WAS SO MUCH SIMPLER back then. A row of petrol pumps, a couple of old codgers to take the money and all stock control consisted of was counting the oil cans on the trolley and wondering each month why the UCL receipts never matched the amount that had been dispensed. (Silly boy, they may have been old codgers but that didn’t mean they were daft old codgers – some things never change!) Annual budgeting sort of took care of itself. Your wages went up a bit but then the annual increase in duty at the budget took care of part of that and the increased margin on the higher price took care of the rest. For the benefit of my younger readers let me repeat that phrase ‘increased margin’. These were the days of 10% gross profit margin on retail price that everyone in the area adhered to.

Fuel prices: March 2005
01 March, 2005

Data supplied by Catalist Ltd

Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?