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Lucozade Ribena Suntory spends £6.2m on campaign

Lucozade Ribena Suntory is launching a £6.2m marketing campaign featuring its infused blackcurrant water range Ribena Frusion.

Barr Soft Drinks launches its new Irn-Bru advertising campaign

Barr Soft Drinks is investing £6m in its Irn-Bru flavoured carbonate brand, with a new campaign that will urge shoppers to ‘get some Irn in you’.

Britvic adds new variant to its Aqua Libra range

Britvic is introducing a new flavour to its infused sparkling water brand, Aqua Libra, supported with a new pack design across the range.

Yazoo introduces limited-edition Choc Caramel flavour

Milk drink brand Yazoo has announced its new limited-edition flavour Choc Caramel.

Lucozade Energy revamps packaging

Lucozade Energy is introducing a new pack refresh across its flavours range.

Britvic expands its range of sugar-free Tango

Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging re-design and a £2.2m marketing investment which will see the brand back on TV for the first time in four years.

Coca-Cola Premier League Trophy goes on tour

Coca-Cola European Partners has revealed the dates and locations for the Official Coca-Cola Premier League Trophy Tour, which will give fans the opportunity to have their photograph taken with the Premier League trophy and enjoy some unique football experiences.

Vim & vigour

The number of cans of Red Bull you sold in your forecourt store last year contributed to the brand selling 6.79 billion cans worldwide. It's a staggering figure that's 7.7% up on 2017 sales.

New advertising for Capri-Sun celebrates free from credentials

Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners.

Britvic introduces Raspberry to Pepsi Max line-up

Britvic is introducing a new addition to its Pepsi Max range with a raspberry flavour joining the line-up in convenience from March.

Red Bull adds coconut and berry energy drink

Red Bull is bringing a new addition to the Editions range with the introduction of new Red Bull Coconut Berry Edition.

Volvic launches rhubarb flavour special edition

Bottled water brand Volvic has launched Touch of Fruit Sugar Free Rhubarb flavour in a special edition.

Cadbury launches first powdered milkshake

Cadbury is launching its first powdered milkshake. Cadbury Choc’Shake is available now in 280g jars, RRP £2.09.

New light cola additions head raft of NPD from CCEP

A multi-million pound programme of activity has been announced by Coca-Cola European Partners as it plans to reach “more consumers, on more occasions, every day in 2019”.

Vimto adds new variant to the Vimto Remix range

Vimto is expanding the Vimto Remix range with a new Raspberry, Orange and Passionfruit carbonated variant which will be available from March.

Barr launches Mango Zero Added Sugar sparkling Rubicon variant

Barr Soft Drinks is launching a Mango Zero Added Sugar sparkling version of Rubicon, the exotic juice drink brand, to add an exotic flavour choice within the low-calorie flavoured carbonates sector.

More than water

Lucozade Sport is running a new campaign for its functional water brand, Lucozade Sport Fitwater, built around 'More Than Water' messaging.

Boost offers a blind date with a big difference

Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win 'a dream date like no other'.

Apple blasts into Lucozade's core range

Lucozade Energy has added a new flavour to its permanent range Apple Blast. The flavour first launched last August as part of the brand's partnership with the Lara Croft franchise. It proved an instant hit and became Lucozade Energy's third most popular flavour in the independent and symbols channel (IRI data).

Coca-Cola Great Britain kicks off Premier League partnership

Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together.

Britvic rolls out Robinsons Fruit Creations to c-stores

This month Britvic is extending Robinsons Fruit Creations into the convenience and wholesale channels, following its launch in the grocery sector.

Boost offers consumers the chance of a dream date

Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win ‘a dream date like no other’.

Lucozade Energy adds Apple Blast to permanent range

Lucozade Energy is adding a new flavour to its permanent range this year: Apple Blast.

Zinger shots range
Zinger shots packaging given a New Year makeover

James White Drinks’ range of 100% natural Zinger shots is starting the new year with a new look.

Lucozade Sport kicks off campaign for Fitwater

Lucozade Sport is kicking off 2019 with a new marketing campaign from its functional water brand, Lucozade Sport Fitwater.

Tropicana adds new flavour to its Essentials range

The fruit juice brand Tropicana is growing its Tropicana Essentials range with a new flavour this January called Immune Support.

Starbucks introduces Christmas red cup design in retail

The Christmas red cup design used in the Starbucks' coffeehouse chain has been introduced for the Starbucks Chilled Classics Caffé Latte retail brand.

Spicing up sales

Consumers looking for a 'winter warmer' can forget the hot toddies and hot beverages, and instead head to the soft drinks chiller for beverages that might be served cold but can definitely warm them up. There's limited-edition J20 Glitterberry, back for another year with its grape, cherry and winter spice flavours mixed together with edible gold glitter. Then there's Coca-Cola Zero's latest limited edition a Cinnamon variant and from Britvic there's a limited edition Robinsons Fruit Cordials Crushed Apple & Cinnamon drink.

New Rockstar with a 'Twister' from Barr

Barr Soft Drinks is launching a new range in the energy drinks category with the introduction of Rockstar Twister.

Blanket age bans rejected for energy drinks

The House of Commons Science and Technology Committee has published the findings of its inquiry into the sale of energy drinks, concluding that there is insufficient evidence for a blanket age restriction on the products.

product news: Glitterberry J₂O returns to screens

Britvic’s JO Glitterberry flavour is hitting screens for the first time since 2011 with a TV advert for the brand.

product news: Boost Drinks steps up support

Boost Drinks is stepping in to help support independent retailers with a series of promotions across its energy drinks range.

product news: Britvic adds to Drench range

Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour.

product news: Juiced tagged onto ad campaign

Britvic’s newest Fruit Shoot addition will be hitting TV screens nationwide from October for the first time as a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert.

product news: Coca-Cola begins Christmas activity

Coca-Cola European Partners is kicking off the Christmas countdown with a new festive flavour for Coca-Cola zero sugar and an on-pack promotion across the Coca-Cola portfolio, offering consumers the chance to win tickets to Capital’s Jingle Bell Ball in December.

'Call of duty' partnership promotion for Monster Energy

Monster Energy has announced a partnership with Activision, celebrating the launch of ‘Call of Duty, Black Ops 4’.

Stimulate your sales

The functional food and drink sector has become a massive market, yet it's still relatively new compared to more established FMCG categories. And as the market has grown, it's started to fragment into different types of products bars, gums and bagged snacks with an array of benefits which can sometimes make it hard for retailers to get their heads round. Perhaps the biggest segment, and the most accessible for both consumers and retailers, is soft drinks, where energy drinks have gone from virtually nowhere to become a dominant force within the space of just a couple of decades.

Drinking up... and up

The figures are in and, if this was a school report card, the forecourt sector would be getting 10/10 for effort when it comes to selling soft drinks. First up, a bit of perspective. According to Britvic's Soft Drinks Review 2017, the total value of soft drinks sales across the UK was £15.2bn, up 1.4% on the previous year. Within that, the value of soft drinks sales across the convenience and impulse sector was £2.1bn, up 2.3% ie ahead of the total market. Drill down further, and you reach the petrol and travel sector, where soft drinks sales last year were worth £358.5m, up an even better 4.9%.

Understanding the new soft drinks Sugar Levy

The 'sugar tax' on soft drinks is in force but although retailers are being charged more for sugary drinks, not all of them are passing on the tax to their customers. According to Britvic, if you sell 200 x 500ml bottles of full-rate levy products per week, the increased cost to your business per year is a whopping £1,248.

Deposit scheme

A bottle and can deposit scheme in England to help boost recycling and cut down on rubbish is currently being considered by the government. It is expected to cover single-use glass and plastic bottles as well as steel and aluminium cans. Scotland has already announced plans for such a scheme and Welsh ministers have said they are behind it. Meanwhile, Northern Ireland ministers will consider a scheme later this year.

latest lines

Retailer view

Ziheed and his brother Idris won the Best Soft Drinks prize at the Forecourt Trader of the Year Awards 2017. Ziheed says: "You would not believe how many soft drinks we sell. When we entered the awards last year it was 4-500 units a day but now it's well over 600."

Drinks with benefits

New Radnor Plus Energy gives you around the same kick as a cup of coffee but with the added advantage of refreshing hydration. Drinks contain natural guarana and ginseng extracts which help restore well-being and when blended together create a natural caffeine kick to support energy levels.

Drink Differently

Britvic's new category vision Drink Differently reveals a £2.6bn soft drinks sales opportunity over the next five years. The company believes this sales growth can be achieved by "adapting to the evolving consumer landscape and ensuring soft drinks remain relevant to all consumers and all occasions, across all channels".

Products with benefits

Forecourt stores have been stocking energy drinks for years. Indeed some might say the category was invented for them. Today, in many stores, energy drinks have been joined by other beverages with benefits. Think drinks with added vitamins, minerals and even protein. Ufit, for example, is this month launching three flavours of its popular high protein milkshakes into Spar Euro Garages' sites. The launch sees the Strawberry, Chocolate and Iced Latte flavours available in-store. The 310ml variants offer 22g protein, are low in fat and contain no added sugar. The drinks are described as "a great tasting protein drink for active-ish people".

The Christmas rush

For many people, their first sight of the 'Coke's Holidays are Coming' ad on TV is a clear sign that Christmas is nearly here. This year the iconic commercial will run from the middle of November. And the Coca-Cola Christmas Truck will then begin touring Great Britain, visiting 53 locations nationwide, helping to support retailers by building consumer excitement around the festive season.

The no/low sugar push

Sugar or rather the drive to remove it may be front of mind with soft drinks' manufacturers, but they've a long way to go to convince some consumers that low or no sugar is what they want.

Packing a punch

Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. These Category Foundations are: range, fixture, price and promotion. Rich Fisher, category development manager at Red Bull UK, says retailers need to ensure they have the right range, to generate the most sales. "Within energy, sizes are driving category growth, with core lines continuing to contribute significantly to share," he explains.

In full flow

Not a week seems to go by without another soft drink being launched onto the market as manufacturers are keen to cash in on the latest trends.

Sugar's beat

You can't talk about soft drinks at the moment without mentioning the sugar levy, which was announced in March's Budget. In his speech, Chancellor George Osborne announced the new tax as the "right thing for the next generation". He said it would not come into force until 2018 to give companies time to make changes to their ranges and there would be two bands covering drinks with more than 5g of sugar per 100ml and more than 8g sugar per 100ml. It is expected the levy will add 18p per litre and 24p per litre respectively.