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Cadbury launches first powdered milkshake

Cadbury is launching its first powdered milkshake. Cadbury Choc’Shake is available now in 280g jars, RRP £2.09.

New light cola additions head raft of NPD from CCEP

A multi-million pound programme of activity has been announced by Coca-Cola European Partners as it plans to reach “more consumers, on more occasions, every day in 2019”.

Vimto adds new variant to the Vimto Remix range

Vimto is expanding the Vimto Remix range with a new Raspberry, Orange and Passionfruit carbonated variant which will be available from March.

Barr launches Mango Zero Added Sugar sparkling Rubicon variant

Barr Soft Drinks is launching a Mango Zero Added Sugar sparkling version of Rubicon, the exotic juice drink brand, to add an exotic flavour choice within the low-calorie flavoured carbonates sector.

More than water

Lucozade Sport is running a new campaign for its functional water brand, Lucozade Sport Fitwater, built around 'More Than Water' messaging.

Boost offers a blind date with a big difference

Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win 'a dream date like no other'.

Apple blasts into Lucozade's core range

Lucozade Energy has added a new flavour to its permanent range Apple Blast. The flavour first launched last August as part of the brand's partnership with the Lara Croft franchise. It proved an instant hit and became Lucozade Energy's third most popular flavour in the independent and symbols channel (IRI data).

Coca-Cola Great Britain kicks off Premier League partnership

Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together.

Britvic rolls out Robinsons Fruit Creations to c-stores

This month Britvic is extending Robinsons Fruit Creations into the convenience and wholesale channels, following its launch in the grocery sector.

Boost offers consumers the chance of a dream date

Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win ‘a dream date like no other’.

Lucozade Energy adds Apple Blast to permanent range

Lucozade Energy is adding a new flavour to its permanent range this year: Apple Blast.

Zinger shots range
Zinger shots packaging given a New Year makeover

James White Drinks’ range of 100% natural Zinger shots is starting the new year with a new look.

Lucozade Sport kicks off campaign for Fitwater

Lucozade Sport is kicking off 2019 with a new marketing campaign from its functional water brand, Lucozade Sport Fitwater.

Tropicana adds new flavour to its Essentials range

The fruit juice brand Tropicana is growing its Tropicana Essentials range with a new flavour this January called Immune Support.

Starbucks introduces Christmas red cup design in retail

The Christmas red cup design used in the Starbucks' coffeehouse chain has been introduced for the Starbucks Chilled Classics Caffé Latte retail brand.

Spicing up sales

Consumers looking for a 'winter warmer' can forget the hot toddies and hot beverages, and instead head to the soft drinks chiller for beverages that might be served cold but can definitely warm them up. There's limited-edition J20 Glitterberry, back for another year with its grape, cherry and winter spice flavours mixed together with edible gold glitter. Then there's Coca-Cola Zero's latest limited edition a Cinnamon variant and from Britvic there's a limited edition Robinsons Fruit Cordials Crushed Apple & Cinnamon drink.

New Rockstar with a 'Twister' from Barr

Barr Soft Drinks is launching a new range in the energy drinks category with the introduction of Rockstar Twister.

Blanket age bans rejected for energy drinks

The House of Commons Science and Technology Committee has published the findings of its inquiry into the sale of energy drinks, concluding that there is insufficient evidence for a blanket age restriction on the products.

product news: Glitterberry J₂O returns to screens

Britvic’s JO Glitterberry flavour is hitting screens for the first time since 2011 with a TV advert for the brand.

product news: Boost Drinks steps up support

Boost Drinks is stepping in to help support independent retailers with a series of promotions across its energy drinks range.

product news: Britvic adds to Drench range

Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour.

product news: Juiced tagged onto ad campaign

Britvic’s newest Fruit Shoot addition will be hitting TV screens nationwide from October for the first time as a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert.

product news: Coca-Cola begins Christmas activity

Coca-Cola European Partners is kicking off the Christmas countdown with a new festive flavour for Coca-Cola zero sugar and an on-pack promotion across the Coca-Cola portfolio, offering consumers the chance to win tickets to Capital’s Jingle Bell Ball in December.

'Call of duty' partnership promotion for Monster Energy

Monster Energy has announced a partnership with Activision, celebrating the launch of ‘Call of Duty, Black Ops 4’.

Britvic pushes can sales with PMP mix & match promotion

Britvic is aiming to drive incremental sales of carbonated drinks in 330ml cans through a new price-marked mix and match promotion.

Krispy Kreme unveils Vimto doughnut variant

The doughnut brand Krispy Kreme has partnered with Nichols plc to add Vimto’s taste to a limited edition range of doughnuts.

Coke original and Coke zero sugar unified in red

Coca-Cola Great Britain has unveiled a new design featuring new-look packaging for Coca-Cola original and Coca-Cola zero sugar. The changes unify both variants with the Coca-Cola red and form part of the company's strategy to encourage more people to try Coca-Cola zero sugar.

Volvic enters iced tea market with two Infusions

Volvic has launched a new organic iced tea range called Volvic Infusions. There are two flavours: Hibiscus Infusion with Lychee & Passion Fruit and White Tea Infusion with Rhubarb & Lingonberry. The 370ml premium drinks are low in sugar and retail at £1.49.

Rockstar targets mornings with new First Start

Barr Soft Drinks is targeting morning consumption with the launch of the Rockstar First Start energy drink, which combines natural caffeine with fruit juice.

Diageo swaps plastic straws for edible ones

Diageo has ditched single use, plastic straws on its premixed cans and replaced them with edible, flavoured ones instead. Pimm's & Lemonade, for example, has a strawberry straw while Gordon's Gin & Schweppes Tonic has a lime straw.

product news: Coca-Cola partners Premier League

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019.

product news: Nestlé Waters updates emoji bottles

Nestlé Waters UK is updating its range of emoji bottles from its Nestlé Pure Life portfolio, which is designed to inspire children to drink more water.

product news: Boost Drinks unveils limited edition variant

Boost Drinks is introducing a new limited-edition sugar-free variant, Cosmic Glow.

Product news: Distinguishing features for new Coca-Cola packaging

Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar.

product news: Volvic introduces iced tea range

Volvic is launching a new organic iced tea range, Volvic Infusions.

product news: Pepsi Max revives taste challenge

Pepsi Max is calling on consumers to experience its taste in the Pepsi Max Taste Challenge.

product news: Lucozade Energy becomes Larazade temporarily

Lucozade Energy has announced its transformation into Larazade to mark a new partnership with the upcoming game release of Shadow of the Tomb Raider, starring Lara Croft.

product news: Volvic re-launches Juiced range

This summer, Volvic will re-launch its entire Juiced range, re-naming it Volvic Juicy.

product news: Tropicana revamps on-the-go range

Tropicana, the not from concentrate juice brand, is celebrating the good stuff in its 100% pure pressed fruit with a new look for its on-the-go range, plus a marketing campaign.

product news: Purdey's highlights energy proposition

Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand for healthier energy drinks and drive sales for stockists this summer.

product news: Yazoo launches tasty campaign

Yazoo is launching its new SoooOO Tasty campaign across outdoor and digital to target 16 – 24 year olds on-the-go.

product news: PepsiCo refreshes Copella positioning

The apple juice brand Copella is refreshing its positioning with the aim of attracting new consumers and generating growth.

Stimulate your sales

The functional food and drink sector has become a massive market, yet it's still relatively new compared to more established FMCG categories. And as the market has grown, it's started to fragment into different types of products bars, gums and bagged snacks with an array of benefits which can sometimes make it hard for retailers to get their heads round. Perhaps the biggest segment, and the most accessible for both consumers and retailers, is soft drinks, where energy drinks have gone from virtually nowhere to become a dominant force within the space of just a couple of decades.

New indie exclusive squash from Robinsons

To celebrate Robinson's position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49.

New look for Naked as well as a new variety

Smoothie brand Naked is getting a makeover which includes a new pack design alongside the launch of a new and improved Tropical Punch variant, and a new Protein Pomegranate flavour. Naked is also getting a new ambassador tennis player, Johanna Konta.

Retailers can win cash in Lucozade competition

Lucozade Ribena Suntory is giving away £5,000 in cash from now until the end of September to 12 lucky retailers as part of a new competition rewarding the independent channel. Retailers simply visit www.lrsuntory.com/win and enter the details printed on the promotional shrink-wrap of participating SKUs for a chance to win.

Consumers get to pick their own gig with Ribena

Ribena is running a Pick Your Own Gig on-pack competition. It gives consumers the chance to win up to £200-worth of Ticketmaster vouchers as well as other prizes. It is supported by advertising and a heavyweight sampling campaign.

Red Bull goes organic with four new soft drinks

Red Bull is tapping into consumer demand for organically certified food and drink products with the launch of Organics by Red Bull, a collection of four flavoured soft beverages that are free from artificial flavours, colours, preservatives and additives.

capri-sun ad

A new Capri-Sun ad campaign has been created to raise awareness that the original version contains 50% less sugar but maintains its taste.

product news: Robinsons celebrates Wimbledon link

To celebrate Robinson’s position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49.