Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader

January

Tasty toppings
10 January, 2012

Quaker is building on the runaway success of its Quaker Oat So Simple Pots with a new sub-range featuring tasty oat cluster toppings in two flavours: chocolate and strawberry.

Two for toffee
10 January, 2012

Müller Dairy is introducing a new toffee flavour. It is available as a limited-edition Vitality yogurt four-pack and as a permanent line in Vitality yogurt drink six-packs.

Smooth new look
10 January, 2012

Multipacks of John Smith's Extra Smooth have a new design that highlights the brand's taste. The aim is to communicate that it delivers a great pint at home as well as in the pub.

Refill your mugs
10 January, 2012

Nescafé original is the subject of a new £3m campaign including TV and outdoor advertising. The aim of the activity is to drive awareness of the new refill pack.

Fresher thinking
10 January, 2012

Kingsmill has been relaunched with a new 'masterbrand' look and feel. New packaging is said to give "a strong, consistent look" across the entire brand portfolio of over 40 SKUs. The design includes clearer product names, a modernised logo and fresher colours, as well as a 'reveal' which allows shoppers to see the product inside.

Flavours with a twist
10 January, 2012

Heinz has added two new special-edition flavours to its Classic Soup range cream of tomato with a twist of chilli and cream of chicken with a touch of sage.The 400g cans feature a dark label and come in a black tray to create stand-out on-shelf. Heinz is investing £1m in an integrated marketing campaign to support the soup category, which includes TV and radio advertising and use of the Heinz Facebook page.

Sterling work from JTI
10 January, 2012

JTI is launching its first value roll-your-own (RYO) brand, Sterling Rolling. According to Nielsen data, Sterling is currently the UK's number-one value cigarette. The company says its aim is to consolidate this brand loyalty into the RYO market with the launch of Sterling Rolling. It is available in 12.5g and 25g packs, with a recommended retail price of £3.37 and £6.60 respectively.

Orange in the bag
10 January, 2012

Aero orange is now available in a sharing bag. This follows the successful launch of the Aero orange block this time last year already that product is worth £4m (IRI data).

Support for Skittles
10 January, 2012

TV advertising and digital activity will support Skittles Crazy Cores this year. Cora, the infamous inventor of Crazy Cores and the face of Skittles' digital activity, will make a special appearance on the brand's UK Facebook page with her legendary washing machine Eric. She will launch a new game that allows fans to create their very own Crazy Cores in exchange for free product. In addition, a new run of TV advertising will feature Tim and his 'Midas Touch' where everything he touches turns to Skittles.

Choose a champion
10 January, 2012

Nestlé Confectionery has launched the Kit Kat Choose a Chunky Champion campaign.Four new flavours have been launched orange, white choc, double choc and peanut butter and consumers are encouraged to try each one before casting their vote on a dedicated Facebook page. They will then be in with a chance of winning a £100 cash prize.

Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?