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March

New chew challenge
03 March, 2011

Rowntree's Fruit Pastilles will be back on TV screens for the first time in three years in a £4m media campaign. The new ad, which will first air on March 12, will see the return of the 'chew challenge'. It will show a young man attempting to put a Fruit Pastille in his mouth without chewing it in order to win an audience with a princess. But he fails to resist the tempting taste of the 25% real fruit juice in the sweets. The commercial will run on prime-time TV slots and will be supported by a digital campaign to encourage consumers to visit the Rowntree's Facebook page and relaunched website.

Werther's bags chocs
03 March, 2011

Storck UK is launching the Werther's Original chocolate range into the impulse sector in 100g hanging bags. It was originally launched last summer in 125g bags.

Maximise your sales
03 March, 2011

Mars says its limited-edition Snickers Maximus provides forecourt traders with the perfect sales driver as it builds on its successful Mr T campaign. The bar comes without the nougat of a normal Snickers, leaving more room for a maximum serving of nuts and caramel.

Some men like it hot
03 March, 2011

Men are being used to push the delights of oven baked pasties eaten hot at home in a series of humorous 'Man Plea' ads which form part of Ginsters' biggest ever brand push. Supported with prime-time TV advertising, the £6.5m marketing investment for Man Plea is part of the company's commitment to driving new growth in the savoury pastries category, which has been adversely affected in the forecourt sector by reduced spend and footfall. The Man Plea campaign will also include online, in-store and outdoor advertising support. Andy Valentine, head of brand marketing for Ginsters, says: "We want consumers to appreciate just how great a Ginsters pasty or slice tastes hot from the oven, and that it can be eaten with accompaniments."

A Big Race every day
03 March, 2011

Cadbury is launching the Cadbury Spots v Stripes Race Season the latest game from its Spots v Stripes activation which is being supported by a £6.5m campaign, including TV and outdoor advertising, digital activity, PR, and the launch of the new limited-edition Big Race bar, rrp 54p.

Chips get mega spicy
03 March, 2011

Kettle Chips is spicing up its range with the launch of a jalapeno chilli variety.

Bunnies backed by ads
03 March, 2011

Cadbury is investing heavily in marketing support for its Dairy Milk Caramel Bunnies which, according to Nielsen data, were the number one Easter novelty launch in the past three years.

Powerade sports boost
03 March, 2011

New to the Powerade line-up is ION4, a still isotonic sports drink which will be used by Team GB and Paralympics GB to help them prepare for the London 2012 games.

Campbell's comeback
03 March, 2011

The Campbell's soup brand is back on UK shelves thanks to a link up with Symington's. Products include cup soups, simmer soups, savoury rice and savoury pasta and sauce.

Smokin' new flavour
03 March, 2011

Pringles are available in a new smokey bacon flavour. Brand owner P&G says bacon is a popular flavour trend for crisps and snacks, showing continual year-on-year growth.

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?