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Gillette's close shave
31 January, 2011

New Gillette Fusion ProGlide is a "significant advancement" in shaving performance and comfort versus the existing Gillette Fusion, according to brand owner P&G. It is said to "address every aspect of interaction with hair and skin while taking into account the different shaving habits of men". Features include a redesigned handle with ergonomic grip; a larger lubrastrip designed to move smoothly over skin; and a streamlined 'snowplow' comfort guard which helps maintain optimal blade contact. Gillette Fusion ProGlide is available in manual and power varieties; rrps are £9.99 and £12.99 respectively.

Hipp relaunches range
31 January, 2011

Hipp Organic is relaunching its entire baby food range with new recipes, an improved brand identity and fresh new pack design.

Nice and spicy
31 January, 2011

Ginsters has added a large spicy pork roll to its range, made with fresh British sausage meat, jalapenos and Cajun spices. A 25% extra-free offer supports the launch.

Wholemeal activity
31 January, 2011

Hovis Wholemeal is backed by a £3m TV campaign supported by its biggest-ever social media programme. Olympic cyclist Victoria Pendleton is fronting the activity.

Good food campaign
31 January, 2011

Lurpak is backed by a new cinema ad the next phase in its 'Good Food Deserves' campaign. In addition, new outdoor print advertising breaks on February 14.

Surprise, surprise
31 January, 2011

Ferrero is backing its Kinder Surprise range to the tune of £14m. Support includes TV advertising which kicks off on February 7 the brand's first TV ads in seven years.

Shaking up pancakes
31 January, 2011

Betty Crocker is gearing up for its biggest-ever Pancake Day on Tuesday March 8.

A real ray of sunshine
31 January, 2011

Tropicana is launching a multi-million pound

From diet to sugar free
31 January, 2011

Diet Irn Bru has changed its name to Irn-Bru sugar free and will be back on TV for the first time in five years.

Grab yourself some toffees
31 January, 2011

From a tiny sweet shop in Longton, Stoke-on-Trent during the 19th century, Edward Joseph Walker began making delicious toffee for a handful of local customers.

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?