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October

Bueno's big break
04 October, 2010

To tie in with the DVD launch of Sex & The City 2, Kinder Bueno is running an on-pack promotion giving consumers the chance to win the ultimate girls' night out in London. Designed to boost sales of Kinder Bueno Classic and Kinder Bueno White, the on-pack promotion runs on single and multipacks until December 31. There will be one winner selected each week for 10 weeks.

It's raining tenners
04 October, 2010

Consumers can win £10 by guessing when it's going to rain in Walkers' new Rainy Days promotion. In addition, points can be collected from packs of crisps and redeemed online (www.walkers.co.uk) against a range of weatherproof activities. The Rainy Days promotion is being supported by a multi-million pound marketing campaign including a tongue-in-cheek TV ad featuring Gary Lineker doing an '80s-inspired dance routine. Also backing the promotion is point-of-sale material including stackers, wobblers and shelf-edge strips.

Mini Rolls get smaller
04 October, 2010

The latest addition to the Cadbury Cake Bites range is Cadbury Mini Mini Rolls. These smaller versions of the Mini Roll comprise chocolate sponge with a vanilla cream swirl smothered in Cadbury Milk Chocolate.

HP's saucy new look
04 October, 2010

HP Sauce is getting new packaging to highlight its versatility and different usage occasions.

Animal bar in impulse
04 October, 2010

Nestlé Confectionery is launching its Animal Bar in an impulse format after a successful trial earlier this year. The launch, on November 1, is said to be in response to increasing consumer demand for small portions. And according to IRI data, Animal Bar in an impulse format has helped the brand grow by 35% year-to-date.

Meals at the ready
04 October, 2010

Princes is entering the canned ready meals market with an eight-strong range. The meals include chicken in white wine sauce; mild chicken curry; hot chicken curry; chilli con carne; hot chilli con carne; and vegetable curry.

Kettle's new line up
04 October, 2010

New Kettle Ridge Crisps combine a crispy ridged texture with big, bold flavours. They are available in sharing-sized bags (150g), aimed at a slightly younger audience than the core Kettle Chips range. Rrp is £1.59. There are four flavours: flamed steak, cheese & onion, spicy chilli and salt & malt vinegar.

Extra's sampling drive
04 October, 2010

Wrigley's Extra Chewy Mints are the subject of an extensive sampling programme that's taking place all this month to drive trial and "purchase intent" among key consumers. More than 3.7million consumers will be targeted.

Softmints on forecourts
04 October, 2010

Cadbury is running an outdoor advertising campaign for Trebor Softmints. In addition, the brand is advertising at forecourts on petrol pumps, door media and on screens.

Uncle Joe's refresh
04 October, 2010

Confectionery company Uncle Joe's has unveiled new look packaging for its Mint Balls and Favourites range. Favourites include winter nips, pear drops and strawberry bon bons.

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?