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August

Coke gets all musical
26 July, 2010

Coca-Cola is giving consumers the chance to win tickets to live music events every hour of this month. The 'Win gig tickets every hour at Cokezone.co.uk' activity is appearing on 2ltr, 330ml, 500ml and 330ml multipacks (sixes and eights) of Coca-Cola, Diet Coke and Coke Zero. When they enter, consumers will be asked to select their chosen gig.

Chuck on Facebook
26 July, 2010

Chupa Chups' character Chuck is getting his first ever Facebook campaign in the UK. He is described as a "laid back teenager who, like Chupa Chups confectionery, helps to make life less serious". Product manager for Chupa Chups, David Leal, explained: "This is a first for Perfetti Van Melle as we have never used social media for a Chupa Chups campaign in the UK and are looking forward to seeing the positive impact of this launch on sale here." The Chuck character also appears on his own website: www.chupachuck.com. Although lollies are Chupa Chups' flagship lines, the brand now also offers Big Babol bubblegum and Cotton Candy bubblegum, both in strawberry and tutti frutti flavours.

Randoms goes large
26 July, 2010

Following the huge success of Randoms in impulse bags, the sweets will shortly be available in a 195g share bag. The new bag, which has a recommended retail price of £1.45, will include 10 new shapes including foamy jigsaw pieces, padlocks and diggers. It will be available from August 23.

Tea-break treats
26 July, 2010

United Biscuits has launched the McVitie's VIP Club which rewards consumers by giving away tea-break treats. Digestives, jaffa cakes and Hobnobs are all involved.

Blueberry vodka
26 July, 2010

Diageo is adding a blueberry variant to its Smirnoff flavoured vodka range. The roll-out follows a trial in Bristol. The launch is backed by a £6m outdoor and sampling campaign.

Crunch campaign
26 July, 2010

Nestlé is launching its biggest Polo campaign for 10 years. The 'Are you a sucker or a cruncher?' activity, which will include outdoor advertising, begins on August 16.

Londis launches cereals
26 July, 2010

Londis is continuing to develop its own brand range with the launch of two new breakfast cereals: corn flakes and wheat biscuits. Both offer retailers profit margins of up to 40%.

Squeezing out summer sales
26 July, 2010

Copella is offering retailers the chance to squeeze the most out of their summer juice sales with £250-worth of its premium product up for grabs.

Real raspberry rush
26 July, 2010

GlaxoSmithKline (GSK) has extended its Ribena range with the launch of a raspberry variant available in a 500ml bottle and 288ml carton.

JD & cola - the perfect mix
26 July, 2010

Jack Daniel's is giving away £25-worth of Jack Daniel's & cola to five readers to celebrate British summer time.

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?