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February

Shaking all over
30 January, 2009

General Mills UK is trying to ensure Betty Crocker 'Shake to Make' pancakes are the key ingredient of Pancake Day (February 24) celebrations. The product will be backed by TV advertising and other awareness-building support to reinforce its ease of use (just add water) and its close relationship with this annual culinary occasion.

Chill out with a Kit Kat cone
30 January, 2009

R&R Ice Cream has added the Kit Kat cone to its summer 2009 range. Available exclusively to the impulse market, it has a rrp of £1.32.

Price-marked offer
30 January, 2009

Cadbury is launching a 35p on-pack price promotion while stocks last within cash and carry and wholesale. For a limited time, single bars of Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Double Decker and Cadbury Boost will be pricemarked at 35p, with retailers receiving five bars free of charge in every outer (£1.75-worth of stock free of charge at 35p rrp). The packs will feature a prominent on-pack price flash, which will help the promotion stand out at the fixture and catch customers' attention. Kate Harding, trade communications manager at Cadbury, says: "The pricemarked products are some of the UK's most popular chocolate bars within independents. The promotion will enable retailers to drive sales, while offering their customers even better value for money. We have included five bars free in every outer - 48 bars for the price of 43." 0870 191 7343

A healthier option
30 January, 2009

Birds Eye launches a new Healthy Options range this month which is aimed at giving shoppers a healthy frozen ready meal choice without them having to compromise on taste.

Pouches pack a punch
30 January, 2009

The Mars Pouch Collector promotion is back - and Mars says it promises to be the most successful to date.

Heinz spices up dinner time
30 January, 2009

Heinz says it is giving busy mums a helping hand when it comes to preparing home-cooked meals for the family with the launch of a new range of tomato purees infused with herbs and spices.

Sharwood's new bit on the side
30 January, 2009

Premier Foods is launching a new range of Sharwood's Indian side dish accompaniments which it says are set to drive incremental sales and encourage trial of new products.

The return of phileas fogg
04 February, 2009

UBUK is marking the return of Phileas Fogg by giving readers the chance to win one of five great prizes of £100-worth of a mix of the relaunched products.

HOW TO ENTER GIVEAWAYS
03 February, 2009

To claim your Giveaway, simply write your name, address and telephone number on a postcard or sealed envelope stating what you want - Mars, Heinz, Premier Foods or Phileas Fogg - and we'll do the rest, including delivery. Send it to us at Forecourt Trader, William Reed Business Media, Broadfield Park, Crawley, West Sussex RH11 9RT, by February 28.

Total signs pump deal
30 January, 2009

Dresser Wayne has signed a three-year deal with Total to supply fuel pumps to its forecourts

Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?