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April

In the swim
03 April, 2009

Coca-Cola GB is backing the launch of its Schweppes Abbey Well water with a 'free swim' promotion. For every swim redeemed it will donate £1 to the London 2012 Olympics.

Express move made by Henri Wintermans cigars
03 April, 2009

Henri Wintermans has launched a new Café Crème miniature cigar - while at the same time announcing it has brought the brand's distribution back in-house.

The Perfect solution
03 April, 2009

Autoglym's new Perfect Palm is a lightweight, ergonomic device for applying cleaning and polishing products. It grips to your fingers to "deliver exceptional performance with minimum physical effort". There are two versions: the Perfect Palm Applicator which delivers cleaning products to bodywork, glass or upholstery; and the Perfect Palm Microfibre for a smear-free finish. Rrp is £5.99.

Rustling up an offer
03 April, 2009

Kepak Convenience Foods hopes to broaden the appeal of its Rustlers range with the launch of two permanent price-marked products - bacon roll and hot dog at £1.49.

Pouch power
03 April, 2009

Vimto has launched a 250ml resealable pouch version of its fruit drink. It will hit shelves next month and is expected to be a big hit with the kids 'grab and go' market.

Simply a relaunch
03 April, 2009

Birds Eye is relaunching its Simply range of fish, poultry and red meat in new packs with a more premium look. The brand will be backed by a £3.2m spend including TV ads.

Schwartz products
The spice is right for you
03 April, 2009

Schwartz is expanding its new range of recipe mixes and grouping them under the 'Flavourful' umbrella. The company says its Schwartz Flavourful range uses chopped herbs and slowly-roasted spices for a fuller flavour. Each variant in the range serves four people and has a rrp of 98p.

Poppets gets a makeover
03 April, 2009

Fox's Confectionery has launched a new variety, new pack design and new pack format for Paynes Poppets. Chocolate chip cookie Poppets join the existing chewy toffee, juicy raisin and mint cream.

High energy prizes available
03 April, 2009

Lucozade says it is set to energise sales in the functional drinks market with an on-pack promotion which gives consumers the chance to win £1,000 a day, every day, for three months.

A roaring offer from Swan
03 April, 2009

To celebrate its sponsorship of the British Superbikes (BSB) 2009 season, Swan's Ultimate Driving Experience promotion features hundreds of prizes - from track days with a Porsche, to a session in a rally car and exclusive hospitality tickets to a BSB Superbikes race.

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?