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May

Coffee pour moi
01 May, 2009

Westomatic Vending Services has launched a Pour Moi branded version of its Sigma hot drinks machine.

Rowntree's Randoms: for fun-loving consumers
01 May, 2009

Nestlé Confectionery is launching Rowntree's Randoms on May 18. These are jelly sweets in a random range of textures, flavours and shapes. All are free from artificial colours and flavours. The company expects them to be a big hit with 16- to 24-year-olds.

Taking it to the Max
01 May, 2009

Pepsi Max is giving away £1m in its new 'Max it for a Million' on-pack promotion.

Flamin' good launch
01 May, 2009

Walkers launches a new spicy flavour of Doritos on to the market this month called flamin' cheeseball.

A sense-ational chew
01 May, 2009

Wrigley is set on shaking up the chewing gum category as it rolls out its new, premium, 'sense-stimulating' gum, which will be available nationwide from June. The 5 range will be available in three flavours: cobalt - cooling peppermint; electro - tingling spearmint; and pulse - crisp tropical. It is designed to appeal to high-energy social consumers, with its stylish embossed black gloss packaging with flashes of colour. Each pack contains 12 sticks individually wrapped in matching coloured paper, rrp is 97p. The range will also be available in twin multi-packs which have a rrp of £1.79. Already well-established in North America, Wrigley reckons the 5 range will help establish a new premium segment within the chewing gum category, providing retailers with incremental sales and profit opportunities. 01752 752094

Bounce into summer
01 May, 2009

Mars is giving away 200,000 balls this summer by bringing back its 'Mars Balls Get Britain Playing' campaign.

Big boost for Cadbury
01 May, 2009

Cadbury is launching Cadbury Boost Duo and Cadbury Double Decker Duo.

Anything's possible
01 May, 2009

Coca-Cola Zero is launching its latest ad campaign this summer which is aimed at the 'lads' market.

Ribena's double act
01 May, 2009

GlaxoSmithKline launches its Have a Field Day on-pack promotion on all Ribena in-home squash and Tetra Pak formats this month. It allows consumers to collect tokens which can be swapped for fun days out.

Gallo targets impulse
01 May, 2009

Global wine producer, E&J Gallo Winery is to roll out its Redwood Creek brand across the grocery and impulse sectors this month. There are three wines in the range, all with a rrp of £6.99: Cabernet Sauvignon, Merlot and Chardonnay. They are targeted at ABC1 males. David Mallory, impulse channel controller, explains: "This range is very red-centric. There are two reds and one white - research shows men prefer drinking red to white. There is good growth potential among male wine buyers." He says the marketing support will support the male bias with an emphasis on the great outdoors - adventuring, hiking, sailing and fishing.

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?