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Ready Brek brings back Central Heating for Everyone advert
25 October, 2019

Ready brek is bringing back its ‘Central Heating for Everyone’ advert.

Weetabix hits the airwaves for first time in five years
18 October, 2019

Weetabix is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the breakfast sector.

Kepak raises profile of All Day Breakfast Sausage Muffin
23 August, 2019

Kepak Consumer Foods is rolling out a nationwide campaign to tempt shoppers into trying the All Day Breakfast Sausage Muffin, driving trial among new audiences and increasing product penetration.

Weetabix messaging returns for back to school period
16 August, 2019

Weetabix is bringing back its Any-Which-Way-A-Bix messaging ready for the back to school period.

Alpen launches £1m Reach Your Peak marketing campaign
05 July, 2019

Alpen has hidden 20 golden tickets in packs for the launch of its new ‘Reach Your Peak’ marketing campaign - inspired by Alpen’s mountain heritage.

Fruit Bowl adds Unicorn Fruit Flakes to range
05 July, 2019

Unicorn Fruit Flakes have been added to Fruit Bowl’s healthy fruit snacks range.

Morning munchies
23 May, 2018

For anyone looking to grab something for breakfast on their way to work, there's more choice than ever before. From pots of porridge to warm pastries, from a bacon bap to a protein bar, the range is growing all the time.

Oats are on-trend
15 May, 2017

Open any book on healthy eating and you're bound to find porridge mentioned somewhere. That's because oats have long been known to help lower cholesterol and reduce the risk of heart disease. Plus they're a filling way to start the day.

Bring home the bacon
07 April, 2016

Competition for the breakfast spend has never been fiercer. Cafés and coffee shops have been doing it for years but now more pubs and restaurants are promoting morning meals. American/Italian restaurant chain Frankie & Benny, for example, serves breakfast until midday with prices starting at just £3.95 with unlimited tea and coffee for an extra £1.95. And trendy London-based Bombay café Dishoom offers a breakfast menu that includes a bacon and egg naan roll. The choice for the consumer has never been greater, however not all consumers have time to take their seats and spend an hour eating their breakfast. For many people, eating breakfast out-of-home means eating it in the car or on the train or at their desk at work.

Pots of growth
07 April, 2015

With 24% of UK adults buying breakfast-to-go at least once a week, and each of them picking up two or three items on average (him! data), it would be foolish to ignore this huge sales opportunity. Retailers serving bacon baps and hot sausage rolls are cashing in, but not every consumer wants something hot or wants to risk a greasy stain on their work clothes. You don't need to offer hot food to capitalise on breakfast sales, indeed some of the biggest growth is coming from ambient lines such as porridge pots and cereal bars.

Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?