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Marmite introduces six-pack to minimise retailers' outlay
30 March, 2020

Marmite has launched a new six-pack in a bid to help retailers offer better breakfast choices.

Weetabix On The Go sponsors Isle of Wight Festival
11 March, 2020

The Weetabix On The Go breakfast drink has become an official sponsor of this year’s Isle of Wight Festival.

Quaker Porridge to Go launches new Almond & Honey flavour
21 February, 2020

Quaker Porridge to Go is launching a new flavour - Almond & Honey – and multipack format.

Social media campaign for Vitalite extols diary-free lifestyle
29 January, 2020

Saputo Dairy UK has announces the launch of a new social media campaign for its Vitalite dairy-free spread, celebrating the joy of a dairy-free lifestyle.

Weetabix airs new advert in £11m multi-channel marketing push
31 January, 2020

Weetabix will unveil a new TV advert on Monday February 3 as part of its £11m multi-channel marketing push, as it continues to evolve its ‘Have You Had Your Weetabix’ campaign.

Whole Earth sponsors Team GB in run-up to Tokyo Olympics
11 December, 2019

Whole Earth has announced it will be an official supporter of Team GB in the run-up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s healthy and wholesome credentials, and drive category growth.

Ready Brek brings back Central Heating for Everyone advert
25 October, 2019

Ready brek is bringing back its ‘Central Heating for Everyone’ advert.

Weetabix hits the airwaves for first time in five years
18 October, 2019

Weetabix is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the breakfast sector.

Morning munchies
23 May, 2018

For anyone looking to grab something for breakfast on their way to work, there's more choice than ever before. From pots of porridge to warm pastries, from a bacon bap to a protein bar, the range is growing all the time.

Oats are on-trend
15 May, 2017

Open any book on healthy eating and you're bound to find porridge mentioned somewhere. That's because oats have long been known to help lower cholesterol and reduce the risk of heart disease. Plus they're a filling way to start the day.

Have you introduced a new way of doing business/added new services during the pandemic, that you will continue to offer in the future?