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Imperial Tobacco repositions its Embassy cigarette brand

The Embassy cigarette brand is being repositioned by Imperial Tobacco from its traditional home in the premium price sector to the more popular economy price sector.

Imperial Tobacco offers Rizla RYO filter tips with crushball

Imperial Tobacco is planning to launch Rizla Polar Blast, which it describes as the UK’s first Roll Your Own (RYO) filter tip to contain a Crushball.