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Unilever partners Ferrero to introduce Kinder ice creams

Unilever has announced a first-time collaboration with Ferrero to bring Kinder and Kinder Bueno Ice Cream to the UK, following a launch in Europe last year.

Ferrero reveals plans for early 2019

Ferrero has unveiled plans for a range of initiatives early in 2019. Levi Boorer, customer development director, explained: “Mother’s Day and Easter fall later in 2019, extending the trading period and giving a greater window for seasonal sales. Ferrero has a wide range of seasonal and limited edition products joining the core line-up to appeal to each occasion individually, and we are investing in media campaigns to support retailers at Valentine’s Day, Mother’s Day and Easter.”