Forecourt Trader

Pringles goes ape

03 October, 2005
Page 84 
The latest on-pack movie promotion from Pringles will feature the new King Kong film and give snackers the chance to win a trip to New Zealand, plus portable DVDs and millions of other prizes.
Backed by a £2m marketing spend, Pringles’ ‘Kong’ blockbuster on-pack offer will appear on the top five 200g Pringles flavours: original, sour cream & onion, salt & vinegar, Texas BBQ sauce and cheese & onion; and the top two 50g Pringles packs original and sour cream & onion, and all Pringles Dippers.King Kong opens across the UK on December 14, and stocks of Pringles Kong packs will be available to all accounts from this month. 0800 597 3388