Forecourt Trader

Ribena gets new non-spill cap

03 October, 2005
Page 84 
GlaxoSmithKline is reinvigorating Ribena with the introduction of a category-first valve cap, and a slimmer, more portable pack for its 330ml range. The new cap features a membrane which means the pack can be tipped upside down without spillage.
The new packs constitute the next phase in the multi-million pound brand development exercise for Ribena. This has so far included a new look, more shapely 500ml packs, plus the launch of Ribena Really Light.0208 047 5000