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product news: Burton's expands Fish 'n' Chips range

07 May, 2015

Burton’s Biscuit Company is adding to its Fish ‘n’ Chips savoury snack brand, with the introduction of two new fish and chip shop favourites – Pickled Onion and Curry Sauce.

The launch of the new flavours comes as the Fish ‘n’ Chips brand has reached £12.3m in value sales, less than a year after its reintroduction.

Originally popular in the 1980s, the brand was revived in early 2014, having topped a poll in The Sun newspaper naming Fish ‘n’ Chips as the snack brand that consumers were most keen to see return.

Both variants will be available 40g grab bags, 5 x 25g multipacks and 125g share bags, with RRPs of £0.59p, £1.59 and £1.39 respectively.

Both variants will also be available in case sizes of 20 (40g grab bags) and 8 (for multipacks).

“The combination of really distinctive chip shop flavours and bold newspaper-style packaging is a real point of difference for Burton’s Fish ‘n’ Chips versus all other savoury snacks,” said David Costello, head of customer category management at Burton’s Biscuit Company.

“Two more distinctive flavours will broaden the brand’s appeal, introducing Fish ‘n’ Chips to a younger audience. It’s a win-win combination for retailers that will ensure the continued growth of the savoury biscuit market in 2015.”

0330 6600 196

www.burtonsbiscuits.com