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Heinz is hooked on convenience

03 October, 2005
Page 82 
Heinz says it is continuing ‘to forge ahead in the convenience sector’ with the launch of a number of initiatives.
Heinz has some new activity on its four-packs, using innovative display solutions to drive weight of purchase.New convenience products are in development including SqueezMe sauce sachets which will shortly be launched to the sector.It is also planning a World Cup-themed competition for summer 2006. 0208 573 7757