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Londis invests in forecourts

29 April, 2015

Londis has recognised the importance of forecourts and their differences to standalone convenience stores by forming a new forecourt retail team.

The teamís aim is to make Londis best-in-class for forecourts.

The move was announced at the symbol groupís conference, which was recently held in London.

Other changes announced included forecourt-specific promotions that are tailored to forecourt storeís needs and more Londis branding on the forecourt.

As well as the forecourt changes, the symbol group announced Londis 2020 as the new trading format that replaces the Brand Essentials and Partnership models.

There is also a new Londis-only pricing structure as opposed to the previous Londis/Budgens one; simplified promotions and more retailer control over allocations; a new leaflet scheme; more Smart Buy own label lines across fresh, impulse and grocery; a new SuperValu milk range; and a new web portal including a dashboard where retailers can monitor how much more they need to spend to earn their next discount.