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Zesty new launch

07 April, 2015
Page 72 

Bulmers is aiming to capitalise on the trend for flavoured cider with the launch of the UK's first blood orange variant. Zesty blood orange comes in a 586ml bottle at 4% ABV.

Martin Porter, managing director, off trade at Heineken, said: "Zesty blood orange has already performed brilliantly in consumer taste tests. A great deal of thought and care has gone into developing this new flavour, to make sure it exceeds the high expectations that consumers now have for a Bulmers Cider." The launch is supported by a multi-million pound outdoor poster campaign.

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