Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader
Price-marked chocs
Published:  07 April, 2015

Mondelez International is introducing new 50p promotional price-marked packs (PMPs) on its best-selling Cadbury countlines.

The new 50p PMPs are available now for Twirl, Wispa, Crunchie, Boost, Double Decker and Cadbury Dairy Milk.

The promotion aims to help retailers drive rate of sale on chocolate singles, sales of which account for 53% of the total chocolate category in independents and symbol stores.

Ashleigh Roberts, brand manager for chocolate singles at Mondelez International, said PMPs help to give shoppers the reassurance of clear pricing in store.

01895 615000

www.mondelezinternational.co.uk