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PRODUCT NEWS: Britvic expands Robinsons Fruit Shoot range

13 March, 2015

Britvic Soft Drinks is adding a limited edition flavour - Peach & Mango - to its Robinsons Fruit Shoot no added sugar range, which is available to order now, with supporting in-store activation from June.

It contains no added sugar, no artificial colours and flavourings, in line the other variants in the range.

Helen Gorman, kids and family brand director at Britvic Soft Drinks, commented: “We’re really excited to see the launch of limited edition Robinsons Fruit Shoot no added sugar Peach & Mango.

“Our latest addition to the range is intended to add interest and increase variety within the Kids soft drinks segment. Offering shoppers a new flavour profile from a range which has been loved by kids for more than 10 years, we’re confident this will encourage further purchase of the brand by families whether they are at home, dinning out or on-the-go.”

The new flavour has an RRP of 85p for the single serve, £1.99 for the 4-pack and £3.25 for the 8-pack.

0845 758 1781

www.fruitshoot.com/great-britain