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Blood orange Tango

06 March, 2015
Page 56 

Britvic Soft Drinks is strengthening Tango's famous association with 'orange' with the launch of a new blood orange flavour. The company hopes its 'real fruit tang' flavour and intense crimson colour will stimulate consumers' senses.

According to Nielsen data, fruit carbonates enjoy a 7.7% share of the soft drinks category and with orange the number one flavour choice in this segment, Britvic says Tango is taking the lead in driving growth through significant investment in flavour innovation.

Coinciding with the launch, there's a new pack design for the drink's existing orange, apple and cherry varieties in a bid to increase the brand's stand-out on shelf.

0845 7581781

www.britvic.co.uk