Forecourt Trader
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Favourite forecourt brand: Greggs

06 March, 2015
Page 24 

A new award this year, which was sponsored by Him, was for consumers' favourite forecourt brand. Him carried out the research for this award, questioning hundreds of consumers about their favourite forecourt brand.

Blake Gladman, research director at Him, commented: "We are delighted to be supporting the Forecourt Trader awards and to be sponsoring the Favourite Forecourt Brand award. The forecourt sector is an incredibly important channel within convenience and one that is experiencing remarkable change.

"As specialists in understanding the convenience shopper, for us at Him it's vital that we understand the subtle differences in what shoppers want and need from a forecourt store compared to a standalone store."