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PRODUCT NEWS: New look for Jacob's range

23 January, 2015

United Biscuits (UB) has announced the introduction of new-look packaging and a revamped logo for its entire Jacobís range.

UB has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer started in 2014 by bringing all savoury products under the banner of Jacobís, with the exception of Carrís. The redesigned packs are now available to retailers with the first products already rolling out in-store.

Ted Linehan, director of savoury brands at United Biscuits, commented: ďWe have launched a new look and feel for Jacobís, as part of UBís ongoing support of one of Britainís most iconic brands.

ďThe revamped logo brings a smart, contemporary style to the range, keeping it fresh and exciting. Following the successful introduction of the Jacob's masterbrand campaign, this will help us to continue growing through stronger on-shelf impact and easier range navigation for the brand in-store. We are confident this will help to extend Jacob's appeal to all our customers."

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www.betterbiscuits.com