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Coke backs the Cup

19 January, 2015
Page 48 

Coca-Cola has agreed a deal with Rugby World Cup Limited (RWCL) to become the official soft drink, sports drink and water supplier of the Rugby World Cup 2015. This new partnership continues the rich heritage that Coca-Cola has in the international game and marks almost two decades as a partner of the world's most iconic rugby event.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: "Through the sponsorship we will work with our customers to bring the tournament to life in outlets up and down Great Britain."

To further support the Coca-Cola campaign, the brand has joined forces with international rugby legend Brian O'Driscoll (right).

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