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PRODUCT NEWS: 7up gets new look

05 December, 2014

Britvic Soft Drinks and PepsiCo UK have unveiled a refreshed visual identity and global campaign for 7up Free. Rolling out in December, there will be a multi-channel campaign, “Feels Good To Be You”, and a rejuvenated visual identity including logo design and packaging.

“Feels Good To Be You” is an integrated marketing and advertising campaign that connects the brand with up and coming originals throughout the world.

Jonathan Gatward, GB marketing director for Britvic, commented: “7up believes that everyone is naturally unique and original – and they should be able to bring out their originality to keep the world fresh and diverse. There is an amazing correlation between our consumers, our product and our brand.

“From the exciting new visual identity, to the clear, crisp taste that can only be 7up, our brand is as unique as the people who drink it. And it’s this uniqueness that the new campaign celebrates as 7up becomes a companion to originals around the world and provides a genuine platform to share their diversity of interests.”

Kristin Patrick, SVP, chief marketing officer, PepsiCo Global Beverage Brands, said: “7up is an important, authentic trademark, with an immensely rich heritage and brand equity. As global beverage consumption and consumer trends continue to evolve, 7up is an important asset in our portfolio and a terrific choice for consumers who crave an original, refreshing alternative to keep them going.”

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Keywords: Britvic, Pepsico UK, 7up