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PRODUCT NEWS: Packaging refresh for Kinder Bueno

03 October, 2014

Kinder Bueno will undergo a packaging refresh rolling out to stores from October.

The new look across the countline brand aims to increase appeal by delivering a more modern and up-to-date image that will resonate with shoppers at the point of purchase.

The packs will feature a revamped Kinder Bueno logo, and clearer product imagery to reinforce the brand’s taste and quality, as well as helping people differentiate between the two flavours; Kinder Bueno Classic and Kinder Bueno White.

Ferrero customer development director Levi Boorer commented: “Kinder Bueno has had yet another exceptional year having attracted a loyal fan base and is performing ahead of the market in both value (+9.5%) and volume terms (+8.8%).

“The new look helps us to reinforce the unique taste and texture of Kinder Bueno, with nothing else in the market comparing to it.”

01923 690300

www.ferrero-trade.co.uk

Keywords: Ferrero, Kinder Bueno