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Price-mark extension

03 October, 2014
Page 82 

Tangerine Confectionery is extending its Butterkist price-marked packs range. Joining the existing price-marked packs of toffee (100g) and cinema sweet (85g), is a sweet & salted (85g) and salted (65g). Both are launched with a £1 flash. In addition to the new sharing packs, Butterkist is launching a range of single-serve price-marked packs comprising toffee (50g), sweet & salted (27g) and sea salt & balsamic vinegar (15g). These three new packs will all launch flashed with 55p.

Helena Blincow, Butterkist brand manager, said: "The addition of the new sharing bags will allow us to cater to the growing trend for night-in treats, while the new single-serve packs are perfect for snacking on the go."

01977 692500

www.butterkist.co.uk