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PRODUCT NEWS: New digital campaign for Strongbow
Published:  26 September, 2014

Heineken has launched a new digital campaign for Strongbow to continue to raise brand awareness.

The Strongbow Dark Fruit and Citrus Edge digital campaign has been developed to build on the success of the launch of these two products and to engage further with a younger audience who are more active on social media channels.

Emma Sherwood-Smith, brand unit director at Heineken, said: “We are very excited to launch our new Strongbow Dark Fruit and Citrus Edge digital campaign which not only engages with our target audience but showcases what’s unique and special about these fruit ciders.

“Strongbow has experienced unprecedented success with year-on-year sustained growth and we consider innovation essential to building our digital presence and bringing the brand to life online. This new digital campaign is designed to further drive awareness of our Strongbow variants and encourage incremental sales in the total cider category.”

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