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PRODUCT NEWS: TV campaign for Toffifee

15 September, 2014

Toffifee will be hitting TV screens from September 19 until December as part of a £3 million national campaign. The national roll out of the TV creative is intended to drive consumer awareness of the great tasting family treat in the lead up and during the Christmas buying period.

The TV advert features the tag line “There’s so much fun in Toffifee” and will communicate the product ingredients along with the key message that Toffifee brings all the family together. The creative will be seen by a predicted 45 million consumers, with the target demographic viewing the advert on average 11 times .

Andy Mutton, sales directorat Storck UK, says: “The most recent media campaign delivered incredible results for Toffifee. Weight of purchase grew by +10% and penetration was up +57% . Most significantly the brand experienced sales uplifts of +70% during the TV advertising and we are confident that the national TV campaign will build on this success across the key Christmas sales period and ongoing in 2015.”