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Monster opportunity
Published:  13 August, 2014

Two new variants have been added to the Monster Energy line up. Monster Assault a blend of soda and energy is being introduced into the GB market following a successful launch across Europe; while Monster Energy 'The Doctor' is a special-edition pack celebrating Monster's ongoing relationship with the MotoGP series, which honours the motor sport star Valentino Rossi.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: "The new products help retailers to offer further choice to consumers, reinforced by the existing popularity of the Monster Energy brand. We are confident they will play a key role in the brand's growth."

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