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Sharing opportunity

01 July, 2003
Page 51 
Mini Cheddars will now be available in a 150g sharing tub.
In addition, the snack will introduce Peperami flavour as a permanent addition to its 50g handypack range.The new Mini Cheddars tubs are available in Original and Smokey BBQ flavours at a rrp of £1.35.As a limited-edition flavour, Peperami Mini Cheddars delivered £1m of retail sales.KP sales director Peter Birkholm said: “Limited-edition flavours added £32m growth in 2002. The most successful were products linked to other major brands.”01784 447744