Forecourt Trader

Make a meal of it

01 July, 2003
Page 51 
Heinz has repositioned its core range of beans and pasta meals as an inspiration for quick and easy family meals.
The strategy involves showing consumers they can use Heinz products – 400g Beans & Sausages, Spaghetti Bolognese, Macaroni Cheese, Ravioli and Spaghetti & Sausages – as a base for modern recipes using basic household ingredients.The ‘Quick & Easy’ strategy is being supported by sponsorship of TV programme Dinner Doctors, on-pack recipes and an instant winon-pack promotion, as well as in-store activity. 0208 573 7757