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Priced to sell well

09 June, 2014
Page 64 

Grace Foods UK has introduced a limited edition, £1.15 price-marked pack for its Nurishment Original, the UK's best-selling nutritionally enriched milk drink, worth £13m and showing 20% growth (IRI data). The price-marks feature on the four best-selling varieties vanilla, chocolate, strawberry and banana and will be available until the end of the month.

"Price-marked packs have been a successful promotional mechanic for Nurishment Original for many years," says Nyree Chambers, Grace Foods UK's head of marketing. "We expect a significant sales uplift from a highly competitive price point which still provides a healthy margin."

01707 322332

www.nurishment.co.uk