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One million balls
Published:  08 May, 2014

To help consumers celebrate the World Cup, Coca-Cola is giving away up to one million limited-edition branded footballs in the run-up to the tournament. The 'Win a Ball' on-pack promotion which will feature on take-home packs (1.25ltr, 1.75ltr and six, eight and 12 x multipack cans) of Coca-Cola and Coke Zero aims to inspire people to get active this summer. For every valid entry made, Coca-Cola will donate 10p to sports charity StreetGames. The promotion is running until July 13 and will be supported by a marketing campaign focused on the power of football and how one ball can inspire people everywhere to move.