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British and proud

08 May, 2014
Page 48 

Pork Farms has relaunched its branded chilled savoury foods, which includes cold pies, slices, sausage rolls and Scotch eggs.

The new-look products have received a complete packaging overhaul to communicate to consumers that they are baked by the UK's favourite pork pie producer.

The packaging highlights that they contain 100% British meat. and products are now colour-coordinated by variant and flavour. In addition, each line has its own distinctive Union Jack design to create standout in the chiller.

There is also a new product: Ploughmans Bites, a pork bite filled with Branston Pickle.

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