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Sporty move for Ribena

01 August, 2003
Page 48 
GlaxoSmithKline is extending its Ribena range with the launch of a new sportscap variety.
The 330ml sportscap Ribena comes in blackcurrant original and mixed berry flavours. Rrp is 75p.Support for the new variant forms part of the overall £36m brand investment for 2003. The campaign for sportscap runs throughout the summer and features the strapline: ‘Oi! Are you a Ribena pulla squeeza geezer?’ 0208 047 4000