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The joy of sharing

01 June, 2005
Page 65 
M&Mís plans to take a bigger chunk of the bitesize market with a £3.3m spend on TV advertising, new packaging and an exclusive sponsorship deal. The activity targets 16-34-year-olds to portray M&Mís as a brand to share with friends. The six-ad TV campaign, which breaks this month, focuses on M&Mís peanuts.
The sponsorship deal is of MTVís Cribs show and will run across 312 programmes over six months. It will also include sponsorship of the new MTV Footballersí Cribs show.Finally, the new packaging features a uniform brand flag across all varieties and there will be 2.6 million sample packs featuring a Ďtext to winí competition.Masterfoodsí trade relations manager Andrea Taylor says: ďThe M&Mís brand has grown by 91% in the past five years and the new packaging and marketing campaign will take the product range from strength to strength.Ē 01753 550055