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All reds in one pack

06 March, 2014
Page 60 

New Starburst FaveReds are red flavours, all in one pack. So that means strawberry, raspberry, cherry and red apple available in a 45g stick and 192g pouch. The sweets will be the first in the Starburst portfolio to feature a new pack design which includes a bigger, bolder logo for optimum stand-out on-shelf. FaveReds will also benefit from the brand's current TV ad which stars American singer Michael Bolton.