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Walkers hat-trick

01 June, 2005
Page 65 
Walkers has launched a core range of Doritos especially for the impulse channel.
There are new 140g, 99p pricemarked packs in the three best-selling flavours: lightly salted, tangy cheese and cool original. New ‘best ever’ Doritos hot salsa and mild salsa dips come in smaller size jars for impulse – 300g. These have a rrp of £1.39. In addition, there is a new cool chive & sour cream dip, which also retails at £1.39.PepsiCo trade marketing manager Nicky Seal says: “While sales of big bag Doritos have grown in grocery outlets, distribution has not been matched in impulse. Focusing on a smaller-sized pricemarked core flavour range, with a case count of eight, will allow smaller stores to get a faster return.”Doritos is currently supported by a £2.8m cinema and TV advertising campaign.At the same time, Walkers is building on its successful Sensations brand with the launch of Sensations Olive Oil crisps in lightly salted, sun ripened tomato & basil and mozzarella & oregano flavours. They too are being advertised this month, in a commercial featuring Gary Lineker and Tara Palmer-Tomkinson. Finally, Walkers and Pepsi have joined forces for the first time in an on-pack promotion which sees five million 50p-off vouchers for Pepsi Max or Pepsi Max Twist 500ml in packs of Walkers’ crisps.01189 306666