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On the Pub Menu

13 January, 2014
Page 48 

Kepak Convenience Foods is launching two limited editions. The new Rustlers Pub Menu range comprises Rustlers beef & pepper sauce and Rustlers chicken & stuffing mayo, both available from this month. Kepak's marketing director, John Armstrong, said: "The Pub Menu range takes inspiration from traditional pub classics that our consumers know and love, delivering tasty favourites at great value.

"The 1 price point provides consumers with excellent value for money and encourages current consumers to increase their frequency of purchase as they like to try new products. It will also encourage trial of the brand with new consumers adding significant incremental sales."

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www.kepaktrade.co.uk