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Mixed flavour cases

04 December, 2013
Page 46 

KP Snacks is introducing a new combined case for McCoy's, exclusively for the convenience trade. The 24-pack case count contains eight each of the top three-selling McCoy's flavours: flame grilled steak; Cheddar & onion; and salt & malt vinegar.

Andy Riddle, director sales at KP Snacks, said: "We appreciate the challenges retailers are facing in this competitive market and continue to invest in initiatives to support the channel. We hope that the launch of our new composite case will go some way to helping independent retailers' balance stock levels and breadth of range versus cash outlay."

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