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Total's rally promotion is tops
Published:  01 September, 2003

Response to Total’s World Rally Championship scratch card promotion has been impressive, according to the company’s retail marketing director Malcolm Jones.

“This is a fantastic way for our customers to enjoy and become involved in Total’s associated partnership with the Peugeot World Rally Team and World Rally Championship,” he said. “The scratch card promotion gives our customers the opportunity to get their hands on ‘money-can’t-buy’ prizes when they visit one of our 1,000 stores.”

The promotion, which was launched last month and runs until September 16, is open to all Total customers who purchase one of the in-store promotional items. Every World Rally Championship scratch card provides the customers with a chance to win a number of prizes ranging from a VIP trip to Monte Carlo for two for the winner; 10 pairs of VIP trips to the British Rally; and 20 rally driving days.

The promotion has also been running in conjunction with The Sunday Times Driving Supplement, from which two vouchers can be exchanged for a free Total Tops car wash and World Rally Championship scratch card.