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Third Flake variant

01 October, 2003
Page 91 
Cadbury Trebor Bassett has added a new variant to its Flake brand.
Flake Dipped is a traditional Flake bar covered with milk chocolate, making it easier to eat on the move.Snowflake the white chocolate version of Flake will also now be known as Flake Snow, as part of a repositioning of the brand.The launch of Flake Dipped will be supported by a 2.5m media programme including TV advertising and a direct mail campaign. CTB advises retailers to block all three flake packs together. 0870 191 7343