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Spar and Londis enhance ranges
Published:  14 August, 2013

Two of the biggest symbol groups in the forecourt sector have introduced changes to their ranges.

Spar UK is revamping two of its own brand soft drinks ranges with a redesign and new flavours in line with trends in the market.

Spar’s flavoured still water range is getting a revamp with three new flavours: strawberry & kiwi, lemon & lime, and apple, raspberry & blueberry – three of the fastest growing, most popular flavours in the category.

The 500ml flavoured Still Water lines will have recommended retail prices (RRPs) of 65p and all bottles will feature a ‘two for £1’ flash.

Spar Brand is also adding a new variant to its ambient juice range, and revamping packaging across the whole line.

Apple & Blackcurrant 3x100ml packs (RRP £1.69) are joining the range, aimed at shoppers looking for handy lunchbox-sized cartons, while tapping into the popularity of the flavour, which accounts for 44% of juice drink sales.

The refreshed packaging across the range shows pictures of fruit to show consumers the quality of the juices.

Susan Darbyshire, Spar UK brand director, said: “With these re-launches and updated designs, Spar Brand is helping its retailers keep up with consumer trends in the soft drinks market, staying modern and relevant.

“The expanded and updated drinks build our credibility and will help our retailers show consumers that they are moving forward in line with consumer trends and behaviour.”

The new lines will roll out to Spar stores in September/October.

Londis is further developing its fresh offer, introducing a new core chilled range. It includes 70 meat, dairy and deli products at new prices, with improved margins and with more price-marked packs and long-term multi-buys.

The launch is part of Londis’ commitment to lowering prices and helping retailers boost their chilled and fresh offer. It follows the recent successful launch of a new core fresh range and has been designed to help both retailers with an established chilled offer and those just starting to develop the category.

Londis says the products are offered at prices benchmarked against cash and carry and van sales operators, allowing its retailers to order chilled products at market leading rates as part of their wider delivery. The range includes meat, poultry and dairy products from its award-winning own-brand SuperValu, delivering higher margins than branded equivalents.

Londis sales director Scott Wharton said: “The new core chilled range demonstrates how Londis is leading the way in the convenience sector and helping independent retailers to capitalise on growing categories, ensuring we deliver the right offer for customers, and drive our retailers returns.”

The launch is complemented by a free point of sale (POS) kit and a new chilled range brochure, giving advice on implementing the POS, along with tips for selling chilled convenience products.