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Number planning to use franchised dealers increases

31 July, 2013

The National Franchised Dealers Association (NFDA) has welcomed a report showing the number of consumers planning to use a franchised dealer for servicing is increasing.

The report, from motoring.co.uk, revealed that 50% of consumers over the last six months said they will used a franchised dealer for servicing, compared with 45% at the end of 2012.

NFDA director Sue Robinson said: “It is extremely positive to note that there has been a 5% increase in the number of motorists planning to use a franchised dealer for servicing.

“Franchised dealers have worked hard to stay competitive within an ever-changing market. They have adopted new approaches to retain their customer base and continue to explore even more ways to retain value-conscious customers.

“Franchised dealers are committed to offering specialist in-depth and up-to-date brand knowledge to ensure the service they offer is at the highest possible level. They continue to invest in equipment, facilities and staff training.”