Forecourt Trader

Hovis rolls go square

01 November, 2003
Page 51 
British Bakeries has launched Hovis Square Rolls. The packs, which feature the beans, tomatoes and Best of Both designs, will stand upright on shelf for easier merchandising and act as a signpost for the category. There are five varieties white medium x6, white large x4, white medium x12, wholemeal medium x6 and Best of Both medium x6. Support includes a TV ad campaign.