Forecourt Trader

Tasty new Toastie product

10 July, 2013
Page 42 

New Leerdammer Toastie has been created to tap into the popularity of snacks such as cheese on toast and toasted cheese sandwiches. With thicker slices and a richer, creamier recipe for better melting, the new line is said to be perfect for creating convenient hot cheese snacks.

Meanwhile, an on-pack promotion across packs of Leerdammer original and light slices offers consumers a free lunchbox. Consumers have to enter two codes from the on-pack label onto They will then be sent their own Leerdammer lunchbox.

Leerdammer has already had a strong start to 2013, with value sales up 9.2% and volume sales growing by 10.8% (Nielsen data).

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