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Shapely snack launch

04 June, 2013
Page 66 

The Pom-Bear range has been extended with the launch of Zoo Friends animal shapes in a "really cheesy" flavour. Marketing manager, Steve Harger, at brand owner Intersnack, says: "After the success of our limited-edition 'Snowmen' at Christmas, we felt the time was right for a new permanent addition to the range. We believe we've hit the perfect solution with Zoo, which has scored highly in research for both pack appeal and flavour."

An individual 19g bag of Zoo has fewer than 100 calories. The 19g handy packs have a rrp of 45p, while the six x19g multipack retails at £1.59.

01207 291910

www.intersnack.co.uk